Shields OutboundShields OutboundAustin runs an AEO consulting practice. We ran the outbound and booked the calls — and the very first one to close landed him a $6,500/month retainer. His first signed client, straight off our pipeline.
A call we booked turned into Austin's first signed retainer. Here's the receipt — pulled straight from Slack the night it happened.
Austin Heaton is an SEO + AEO consultant running AI SEO for B2B companies — getting brands cited by ChatGPT, Perplexity, Claude, Gemini and AI Overviews for the exact queries their buyers ask before choosing a vendor. As he puts it: "I turn AI search traffic into pipeline and closed revenue."
It's one senior operator, full-stack, no outsourcing — so the one thing he couldn't outsource was his own pipeline: the qualified conversations that turn into retainers. That's where we came in.
A lean, focused outbound engine — every reply worked by hand — that turned a cold list into booked calls and Austin's first signed retainer.
A brand-new AEO practice with no pipeline. Austin needed his first paying clients — qualified calls with brands ready to invest in getting cited by AI — without doing the prospecting himself.
B2B companies that need to show up when their buyers ask an AI which vendor to choose.
A lean, sharply-targeted cold email campaign — 33,908 sends, roughly 2 touches across 17,480 prospects — positioning Austin's AEO offer around the outcome brands want: being the name AI recommends.
We kept sending clean (bounce held under 3%, zero unsubscribes) and worked every one of the 498 replies by hand, qualifying the 19 interested leads into booked calls for Austin to run.
The very first booked call to close signed a $6,500/month retainer — roughly $78,000 in annual value, and Austin's first client from the channel. "First one under our belt," with more still in the pipeline.
First closed-won. $6,500 a month. Just the start.